Human-centred Marketing | AI | Branding
Get the brand, team & results you've been missing
Many businesses struggle to get results from their marketing because their brand lacks clarity, their systems aren’t scalable, and their team is stretched thin.
I help you create a brand people trust, implement marketing with AI automation that works, and coach your team to perform. AI driven. Human-led.
About
I build big brands, deliver measurable marketing ROI, and mentor teams to thrive.
Your team has potential, but they’re missing structure, clarity, and culture to thrive.
I help mission-driven businesses accelerate growth by building powerful brand strategies, implementing scalable marketing systems, and coaching teams to deliver results. With over 3 decades of experience working in advertising, marketing, and leadership, and 25 years of that spent in technology, I bring the strategic vision, operational expertise, and mentorship to turn ambitious marketing goals into measurable success.
My approach is simple. Lead with heart, build trust, show up unstoppable.
When I’m not designing marketing strategies, you’ll find me coaching emerging leaders, exploring Cape Town’s natural beauty, or championing initiatives that make a positive impact on people’s lives.
With an International Coaching Federation (ICF)-accredited, neuro-linguistic, and ADHD-certified accreditation, it has helped me shape these emerging marketing leaders. I love working with teams and professionals with ADHD, helping them navigate the complexities of executive functioning at work.
In 2024, I was part of the SayYes organisation, guiding high school learners in developing essential life skills, confidence, and career readiness.
Get executive-level strategy without full-time cost.
Here’s what you get with an experienced, strategic Marketing leader:
Strategic Brand Vision & Planning
Crafting brand narratives, positioning, and go-to-market strategies that align with business goals and resonate with your target audience.
Data-Driven Decision
Making
Building and optimising demand generation programs through SEO, content marketing, digital campaigns, and analytics to deliver measurable ROI.
Mentorship & Team Development
Coaching and mentoring marketing teams to enhance skills, boost productivity, and grow into confident, high-performing leaders.
What sets me apart:
Human-centred marketing
“Humans solving problems for humans is key to building trust and driving business outcomes. People trust people like themselves.”
Ashley Faus - How to Connect with Audiences in the Age of AI
Work Experience
From big campaigns to busy boardrooms, I’ve been leading high-performing teams and big ideas for over 20 years. Living the high stakes, the late nights, the big wins and the gut-wrenching moments when everything changes and falls apart.
These are some of the skills I mastered through my experience.
Developed and refined brand positioning and messaging across a new website and all channels, ensuring alignment with business objectives. Implemented an executive influencer social media program that boosted audience engagement by 100% in six months, and increased website demos by 90%.
Designed and executed integrated campaigns across SEO, PPC, social media, content marketing, and industry events to drive consistent pipeline growth. Established ABM and content automation systems that delivered a 45% uplift in SQL quality.
Collaborated with Product Marketing teams to create innovative GTM strategies, sales messaging frameworks, and buyer personas. Facilitated persona workshops that informed campaigns and increased North American traffic by 150% in SaaS companies within one year.
Led high-performing, cross-functional marketing teams for over 20 years. Managed and mentored teams in social media, content, design, digital, and operations. Introduced culture and collaboration coaching methods that improved productivity by 200% in just six months.
Implemented and optimised full marketing tech stacks (HubSpot, Pardot, Salesforce, GA4, BI tools) for complete visibility into performance and ROI. Developed reporting dashboards that informed executive decision-making and proved marketing’s impact.
Brand Portfolio
My mission has always been to keep the target audience’s challenges, goals and beliefs front of mind during every phase of the marketing journey.
Trusted by Leaders
Testimonials
“Marelise is one of the top 3 Marketing professionals I know so I have an unwavering confidence her and I know no matter where she is, she will do a stellar job. She’s an exceptional leader and an awesome person.
“Marelise demonstrates supreme leadership skills and business insights; she provides creative and innovative ideas that could be plugged into B2B market and internal people strategies, underpinning relevant organizational key results.”
Marelise is a reliable team player with excellent communication skills and a proactive approach to problem-solving. She took ownership of assigned tasks, met deadlines consistently, and contributed positively to team dynamics.
Get in touch
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